strategic marketing plan samsung 1

Strategic Marketing Plan (5000 words, 1300 already completed):

Provide a detailed and comprehensive plan for your chosen product/brand (Samsung) that brings all elements together
The plan should include key, useful recommendations and should consider how it will be implemented from a practical perspective.


Executive Summary
Brief Introduction
1.0 Mission Statement
2.0 Corporate Objectives
3.0 The Marketing Audit (1300 words, Already completed)
4.0 Marketing Objectives
5.0 Marketing Strategies
6.0 Marketing Mix Proposal
7.0 Implementation and Control
8.0 Key recommendations
Appendices (not included in overall word count)

Will provide you with a few relevant articles

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