Topic: marketing management
The following questions will include a series of content, integration, and synthesis related to the reading assignments. These questions will cover the content of the material and will require the learner to think critically and contextually about the subject matter. These are more complex questions designed to apply the concepts presented in the chapter and to provide graduate students practice to reinforce learning and decision making using advanced business concepts.
Your responses must be complete, using terminology and concepts presented in the primary textbook as well as supplementary resources. Your responses should also demonstrate how you have applied or could apply, the material in your own experiences.
Question 3. If a marketing research firm has decided to photograph people within the lobby of a movie theater over a two- to three-day period, what qualitative measure approach will most likely be used to accomplish this task?
Question 4. A marketing manager would like to ask a few simple questions of his or her company’s target market (a population). If the manager would like to ensure that every member of that population has an equal chance of being chosen for questioning, the manager would need to select which sampling method?