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Strategic Planning – Red Bull Company Case study

1. 1.1 Analyze the effects of potential longer-term changes in Politics on Red Bull Energy Drink Company? Please do not just give a general answer; apply them in the contest of Red Bull Energy Drink Company.

2. 1.1 As measures to assess the effects of external environment and changes taking place in them that will affect Red Bull Energy Drink Company’s Strategy Accordingly Conduct the following analysis:

A. customer analysis;

B. market analysis

. Please do not just give a general answer; apply them in the contest of Red Bull Energy Drink Company.

3. 1.3 Analyze the below external Environment factors affecting Red Bull Energy Drink Company and Major Changes taking place in them that will affect Red Bull Strategy these are:

A. Analyze the success and direction of competitors and the market sector as a whole;

B. Analyze the effects of potential longer-term changes – in politics, and legislation, technology, product design, trends and expectations;

C. Analyze Using external surveys and statistics;

D. Analyze Using SWOT Analysis to identify the effect of external factors on its strategy and make changes accordingly

E. Analyze Doing market research; primary and secondary information;

F. Analyze Dealing customer complaints and feedback;

G. Analyze the feasibility of the business.

Analyze all the above mentioned external Environment factors and please do not just give a general answer; apply them in the contest of Red Bull Energy Drink Company.

4. 1.2 Analyze the needs and expectations of Red Bull Energy Drink Company

A. customer groups,

B. shareholders,

C. suppliers and sub-contractors,

D. the workforce

E. the community as a whole;

And write them in the contest of Red Bull Energy Drink Company, Discuss their needs and expectations from the business and please do not just give a general answer; apply them in the contest of Red Bull Energy Drink Company.

5. 2.1 Use the following tools to analyze the effects of current business plans, these tools are:

A. value chain analysis,

B. Boston growth-share (BCG) matrix,

C. SWOT analysis;

You need to actually use all the above mentioned tools not to give general explanation about them. Please do not just give a general answer; apply them in the contest of Red Bull Energy Drink Company.

6. 2.2 Review “Red Bull Energy Drink Company” current position in its market by the following:

A. internal surveys and statistics;

B. product life;

C. strategic drift;

D. market share;

E. measures for monitoring and evaluating;

F. unrealised and emergent strategy;

G. life cycle analysis;

H. effects of globalisation;

You need to do this by actually analyze the current position using all the above mentioned methods, please do not just give a general answer; apply them in the contest of Red Bull Energy Drink Company.

7. 2.3 Evaluate the competitive strengths and weaknesses of an organization’s current business strategies You need to do this by actually using all the below mentioned methods, please do not just give a general answer; apply them in the contest of Red Bull Energy Drink Company.

A. sustainable competitive advantage;

B. pricing strategies;

C. resources analysis;

D. economies of scale and scope;

E. core skills and competences;

F. organisational culture analysis;

G. market equilibrium;

H. experience curves;

I. comparative analysis

8. 3.1 Develop strategic options by using all the modeling tools below:

A. Ansoff matrix strategies;

B. vertical, backwards and forwards integration;

C. horizontal integration;

D. differentiation;

E. cost leadership;

F. Mintzberg’s strategies (deliberate, emergent);

You could achieve this by reviewing what other organizations are doing in the marketplace and what this activity will mean for their Red Bull Energy Drink Company. The writer needs to create options to form the basis of a future strategy for Red Bull Energy Drink Company. For example, this could be entering new markets or developing new products. You need to do this by actually using all the above modeling tools, please do not just give a general answer; apply them in the contest of Red Bull Energy Drink Company.

9. 3.2 Develop a comparative understanding of activity from organizations in the market.

A. leadership and differentiation;

B. strategic alliance; merger,

C. acquisition; competitive strategies;

D. value-based strategy;

E. contingency strategy;

F. market niche;

G. market segmentation;

You need to do this by actually using all the above modeling tools, please do not just give a general answer; apply them in the contest of Red Bull Energy Drink Company.

10. 3.3 Create options to form the basis of future organizational strategy

A. adding value;

B. market share;

C. workforce competence development;

D. product portfolio;

E. reconfiguration;

F. gap analysis;

G. profitability;

H. niche markets;

I. present portfolio analysis;

J. benchmarking

You need to do this by actually using all the above modeling tools, please do not just give a general answer; apply them in the contest of Red Bull Energy Drink Company.

11. 4.1 Propose a suitable strategic plan structure for Red Bull to ensure the participation of all its stakeholders in that strategic plan. For that use all the following methods:

A. reviewing options;

B. attractiveness to stakeholders;

C. stakeholder participation;

D. criteria for judging options;

E. feasibility studies;

F. risk assessment;

G. reviewing additional recent material;

H. cost-benefit analysis;

You need to do this by actually using all the above modeling tools, please do not just give a general answer; apply them in the contest of Red Bull Energy Drink Company.

12. 4.2 Develop criteria for reviewing potential options for a strategy plan, For that use all the following methods:

A. consistency with organisational values;

B. effects on market position and share;

C. costs and investments;

D. opportunity costs;

You need to do this by actually using all the above modeling tools, please do not just give a general answer; apply them in the contest of Red Bull Energy Drink Company.

13. 4.3 How the below approaches can used for an effective agreed strategic plan and for better resource implications:

1. scenario planning;

2. simulation modelling;

3. sensitivity analysis;

4. balanced scorecard approach;

5. potential globalisation and internet advantages;

6. resources issues eg financial, workforce

You need to do this by actually applying all the above approaches, please do not just give a general answer; apply them in the contest of Red Bull Energy Drink Company.

The writer should cover this with a Clear Explanation, Analysis, Graphs and References.

14. 5.1 Explain how cultural environment, core business values, mission and vision are all linked and the impact they have on strategic planning of Red Bull Energy Drink Company.

A. ethical,

B. cultural,

C. environmental,

D. social and business;

You need to do this by actually applying all the above approaches, please do not just give a general answer; apply them in the contest of Red Bull Energy Drink Company.

5.2 Consider the below to Develop appropriate vision and mission statements that will guide the plan and produce agreed future management objectives

A. growth;

B. profit;

C. customer orientation;

D. workforce expectation;

E. management style

You need to do this by actually applying all the above approaches, please do not just give a general answer; apply them in the contest of Red Bull Energy Drink Company.

15. 5.3 Consider the below to develop appropriate vision and mission statements that will guide the plan and produce agreed future management objectives and why evaluation and performance measures need to be in place to assess the progress and development of Red Bull Energy Drink Company’s Strategy plan.

A. SMARTER (specific, measurable, achievable, realistic, time-based, evaluate, reevaluate) objectives;

B. business ethics;

C. raising awareness;

D. promoting good practice;

You need to do this by actually applying all the above approaches, please do not just give a general answer; apply them in the contest of Red Bull Energy Drink Company.

16. 5.4 develop measures for evaluating Red Bull strategy plan using the below:

A. role modelling;

B. stakeholder involvement;

C. managing diversity;

D. spiritual and cultural issues;

E. environmental considerations

You need to do this by actually applying all the above approaches, please do not just give a general answer; apply them in the contest of Red Bull Energy Drink Company.

17. 6.1 Develop a schedule for implementing a strategy plan in an organization

A. gaining general organisational agreement;

B. communication with stakeholders;

C. timetable for implementation;

18. 6.2 Create appropriate dissemination processes to gain commitment from stakeholders in an organization using the below:

A. organisational development;

B. management by objectives;

C. action planning,

19. 6.3 Design monitoring and evaluation systems for the implementation of a strategy plan in an organization using the below:

A. Business Process Re-Engineering (BPR);

B. performance appraisal;

C. structure and strategic fit;

D. developing policy;

E. communication systems;

F. guidelines;

G. focus and realignment;

H. contingency planning;

I. monitoring and evaluation control systems;

J. dissemination and cascading processes

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