EDU 657 Week 3 DQ 2 America Goes to College Business – General Business America Goes to College. The age of university-building was also the golden age of the college. Attending college was popular and fashionable during 1890 through 1920. Obtaining a bachelor’s degree was a way for newly affluent families to enhance their social position. Summarize the concept of the “Collegiate Ideal”� during 1890 -1920. Consider how the “college man”� and/or “college woman”� was becoming an imposing figure in American higher education at the end of the nineteenth century. How did this collegiate ideal help the undergraduate college population increase? Analyze the political, cultural and economic factors that were beneficial and challenging to the stakeholders at higher education institutions.