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Persuasion Essay Final draft: 200 points

The Writing Process: Plans and drafts lose points if submitted past their due days. The plan is due before the rough draft due day, so that I can comment on the plan before the rough draft goes too far. The draft is due when it is due for possibility of full points credit. The points are incentive to compose within the timed process so that you can benefit from an early start and from feedback commentary. The rough draft is due before the final draft due day so that feedback on the rough draft can inform the composing of the final draft. I want to be able to give you advice as early in the process as possible. As with any assignment, you can also submit the plan and the draft and draft parts earlier than on their due days.

Write a persuasive essay of approximately 700 words—700 words minimum—on one of the topics below. Narrow your focus carefully so that there will be room to be very detailed and concrete in your examples. Every essay needs very specific development in order to be persuasive. Remember: examples may need descriptive detail, illustration, specifics; essays need evidence. Also, ask yourself what precisely is your specific, actual purpose, goal? What do you want to accomplish? Beware of stating the obvious in your essay; intrigue your audience of readers. Plan out your 2-3 reasons, or support ideas, carefully; check them to make sure they are serious and logical. Aim for more logical reasoning than emotional reasoning.

If writing a proposal genre format, use the problem / solution structure, one-half of the body of the proposal describing and proving the problem, in detail, one half of the proposal proposing the solution, in detail.

Use your own experience examples to fill out the argument of this essay report. Check your support points to make sure you are not saying the same idea in separate support paragraphs. Be detailed in describing situations, places, and people. This is not a research paper. No research/outside sources are necessary at all for the content of this essay. Use personal experience examples and personal observation examples to support your thesis.

See Module for this unit, the Persuasion Module, for ideas about various kinds of persuasion/proposal reports/essays.

At some point in your essay, also, acknowledge an opposing view (concession to the opposition).

Choose One:

You are a consultant company that has been hired by a seller to modify its website as a test of consumer demand. Choose one of the following websites and suggest ways the site should be altered for a predominantly 13 to 17-year-old audience of web browsers. What changes in design and content would you suggest? Narrow your focus to part of the site and/or to a few specific changes. Use description and explanation to make your proposal argument, 2-3 problems and solutions. Choose One:

Why are you right for a particular career field? Write about your suitability for a career you are considering, and explain/show/prove in detail why you are particularly suited to this career and suited to enter this field. Focus on why you are particularly suited for this career choice. What in your character, personality and background will make you a success in this field? You are NOT writing about the career but about yourself as right for that career.

You want your interesting family to be involved in a new Utube phenomenon called 365MyFamily, in which families film themselves for one year and submit a video upfeed once a month for twelve months. UTube provides the equipment and the special apps that allow phones to film with the quality of regular video cameras. What is the feasibility level for your family in such an endeavor? Why would your family be a good subject? What will be the level of commitment? What problems do you anticipate. With who especially? What will your solutions be to these issues that may arise? Plan and describe.

Examine the typical layout—use only one of the links below as your current layout—of either a Walmart store or Target store, and then create an argument for a new, original, alternate floor layout plan for the company—Target or Walmart—you choose. Important focus: Suggest ways the site should be altered for a predominantly 16 to 22-year-old target of visitors/potential buyers of products. What changes in design and content would you suggest? Narrow your focus to parts of the site and/or to a few specific changes. Use description and explanation to make your proposal argument. Discuss the problems with the current layout as well as your proposed changes. Focus on attracting this narrow age group—16 to 22-year-old— especially. As with any report proposal genre argument, consider cost and feasibility and interest.


Planning document
The Art of Persuasion: A Worksheet for a Persuasive Essay

Base your responses here on your choice of one of the topic choices on the Topic Page document.

LaRue English

When reasonable, informed people disagree on a subject and one tries to convince others of the validity of his or her opinion, we say (s)he tries to persuade others. To write persuasively means to use
——reasoned argument (assertion and evidence)
——emotional appeals
——appeals to values held in common with the opponent
——concession to opposing views

To write a persuasion essay, choose a topic from the choices on the topics choice document; choose a topic and focus that you care about, and that is of real rather than academic concern to you. You want one program to be adopted, for instance, or one person to be elected, or one side to win or one type of product bought, and it matters to you. Now, choose a topic question from the choices provided on the topic page you were given. Write that subject here (also, specify the number of the topic question you have chosen):

Now consider your audience. Who will you try to persuade—for instance, your wife to agree with your choice of a car? Your parents to agree with your change of a major? Your next door neighbor to vote for your candidate for the school board? The college community to act on a problem you see with registration, parking, security, or extracurricular activities? The city to support a tax referendum or bond issue? Television producers to cut down on the violence in Saturday morning cartoons?
Consider your chosen topic question carefully and your focused response. You have chosen a topic question focus from the list of topics on another document you were given. Describe your audience here:

Respond directly to your chosen topic question. What is your specific message or thesis? Write it here:

Now for a very important decision. Given the subject, audience and thesis that you have selected, how can you best reach this audience? What tone will you use? Will your most effective strategy be to adopt a business tone as you address the college community on the need for more parking facilities? Will you use clear, cogent reasons supported by more reasons? Or would a better tone be anger? You wrote a business letter on the subject six months ago and no one even answered it, so now your forum is the college newspaper and you’re mad. You got a parking ticket, you missed an exam and you want someone to do something about it right now. Righteous anger is your tone, and you want to appeal to that sense of frustration that you know others in the college share. However, given the same situation and the same audience, you may want to consider using wit, thinking that if you can make people laugh, you can convince them to do whatever you want. Describe here at this early stage what you think the best tone for your audience and position:

Now list the reasons supporting or confirming your position (should be two to five—if you have no more than one, think of another subject!):




An important consideration in persuasion is to think ahead to the arguments your opponents can use against your position. Who would disagree with you? What is that person or group’s strongest argument against your thesis? One method of thinking ahead is called Rogerian argument, after the psychologist Carl Rogers. This method calls for you to put yourself in the place of your opponent and try to see and understand the issue exactly as (s)he does. Will the administrators reject your call for more parking because there is not enough money for other badly needed improvements? Second, what values and knowledge do you share with your opponent? Surely both you and the administrators want students and faculty to have sufficient parking.
What values do you share with your opponent? Write them here:

What knowledge do you have in common with your opponent? Write that here:

What arguments do you think your opponent will offer in opposition to your position?
Can you refute these arguments? List those arguments here that you will have to concede to your opponent, and list the rebuttals, or refutations, you can develop. (Again, if you will have to fully concede all of the opposing arguments, and you cannot counter any of them, your case will be very weak.)
List those opposing arguments here:




Now, given all the decisions you have made, what will be the best strategy for organizing your persuasive essay? The classical scheme calls for an introduction which supplies the necessary background and states your thesis, then the confirmation of your thesis, followed by the concession and refutation section and then the conclusion. If you follow this strategy, you have several choices in the way you organize your arguments. You can begin with your weakest argument and end with your strongest or reverse that order. Or you can begin with the simplest argument and work up to the most complex. If you wish to vary the classical scheme, you can begin with the opposing arguments and then destroy them one by one, or you can make the necessary concessions as you support your own arguments. A popular organizational strategy: One section of the body of your argument can be devoted to concession-refutation, and the other sections to your other strong support arguments. Decide how you want to vary the classical scheme to suit your purposes, and outline the strategy of your essay here; what will be your thesis and main ideas:

I. Introduction




V. Conclusion



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