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Inventing new knowledge

‘inventing new knowledge is not a specialized activity…it is a way of behaving, indeed a way
of being, in which everyone is a knowledge worker’ (Nonaka, 1991).
Following this line of thought, and with reference to relevant literature and theory, discuss your
company’s approach to strategic management of knowledge and organisational learning.
Evaluate its use of strategic frameworks and tools, including the importance of knowledge in
strategic development; strategic marketing; sustainability, competitive advantage; and
managing strategic corporate change.

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