Time to talk chips here. Go to the Frito-Lay web site and the grocery store.
In succinct memo format answer the following –
Mosey around the supermarket and find something new in the Frito-Lay product line. Will you buy it/? Then evaluate the brand names of FRITO-LAY products. Which are the best? How are the price points? Why?
How does the Web site provide added value to customers and retailers? (coupons etc.?)
What is the competition and what do they do? Remember local brands as well.