Engagement on the Social Web

Engagement on the Social Web
What kind of social technology driven platform would you implement in a small take-out restaurant to better connect with customers, constitutes, and employees?
Would it be collaborative? How about ideation?
The ultimate goal is to generate conversation about your brand, product, or service and attract advocates through engagement.
Why would you use this type of platform for your marketing campaign?
Please feel free to reference other marketing models that support your vision.
Use your creativity and marketing perspective when responding to this post.
Remember to consider what the customer might prefer (“learn to think like a fish”) when addressing this topic.

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