ECONOMICS OF ORGANIZATION AND STRATEGY

Assignment Overview

Apple and Samsung are often mentioned together, as they are both
world leading producers of smartphones.  However, they are much different
companies in a variety of ways.  Carefully review the background readings
concerning diversification and vertical integration.  Then do some
extensive research on Samsung and Apple concerning their diversification and
vertical integration strategies.

Case Assignment

When you have finished your research, write a four- to five-page
paper answering the following questions. Make sure to cite both the required
background readings as well as articles on Samsung and Apple:

  1. To what extent does
    Apple engage in related diversification?  To what extent do they engage in
    unrelated diversification?

    1. To what extent does
      Samsung engage in related diversification?  To what extent do they engage
      in unrelated diversification?
    1. To what extent does
      Apple engage in backward (upstream) vertical integration?  To what extent
      do they engage in forward (downstream) vertical integration?
    1. To what extent does
      Samsung engage in backward (upstream) vertical integration?  To what
      extent do they engage in forward (downstream) vertical integration?
    1. Overall what major
      differences or similarities do you find between Samsung and Apple’s
      diversification and vertical integration strategies? 

 

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