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After reviewing the resources on Dunkin Donuts and its marketing across digital channels (social media, websites, email, apps, etc.), choose a brand that you are loyal to and analyze its use of digital platforms, including email marketing, mobile apps, and social media. What platform(s) do you find most effective in reaching you as a consumer? What is least effective? Why do you think this is the case? What impact did that have on your relationship with that business?
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