Length: 2-3 pages Based on the candidate or cause you selected in Week 1, draft a memo for that campaign outlining a persuasion plan that speaks to the following: Who are you trying to reach and persuade? What tools and tactics will you utilize? When will the campaign begin and end? What channel and messaging/imagery will you use to reach and persuade this audience? Ultimately victory is important, but what benchmarks will you set, and how will you measure success throughout the duration of the campaign? Please focus specifically on digital platforms, and center your analysis around a digital campaign apparatus.
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