Business plan: Apple is opening up a new branch of business. They are offering this by opening a campus dedicated for students to learn more about Apple products while exchanging ideas for new products.

Recommend sampling procedures for the implementation of the instruments

Develop a timeline for implementation

Resources: The Market Research Toolbox, Ch. 11, The Market Research Toolbox, Ch. 14, and 15-minute Oil Change Data Set

Scenario: An oil change company is looking for ways to increase customer flow and revenue for the business. The company leaders have hired you to the company’s market research consultant.

Using raw data, determine two descriptive statistics regarding the oil change company that can be used to attract customers.

Write a 525- to 700-word paper in which you:

·Explain the descriptive statistics determined and their direct use in attracting customers.

·Analyze additional information needed to develop a better marketing strategy.

·Assess how you would collect this additional information.

Format your paper consistent with APA guidelines.


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